A land of magic, adventure and myth, Wales is home to beautiful mountain landscapes and to wide open blankets of countryside. It’s home to modern cities and sleepy little towns and villages, and to historic castles and contemporary family attractions
Your guide to Wales
Wales at a glance:
Variety of landscapes across four regions.
Traditional seaside resorts.
Bustling culture-rich cities.
Tasty traditional Welsh food.
A warm friendly welcome.
Your guide to Wales
With its scenic mountains and rugged coastline, Wales is a beautiful and culturally-rich destination with plenty to discover. With four distinct regions, three breathtaking national parks and five designated areas of outstanding beauty, Wales offers visitors a relaxing retreat in superb unspoilt surroundings.
To the North, the clean sandy beaches, majestic castles, traditional railways and endless programme of music festivals attract loyal holidaymakers year after year, while the staggering beauty of Snowdonia and its surrounding landscape draws walkers and hikers from across the world. To the South, the bustling city of Cardiff offers visitors a wealth of culture with castles, cathedrals and museums to explore; whilst in the west, the city of Swansea has more of a seaside vibe with plenty of opportunities for rock pooling, swimming, sailing or simply soaking up the sun.
Proving that Wales is a country of contrasts, the mid-Wales region has a distinctly rural feel with rolling green hills and a picturesque coastline. There is ample opportunity to discover the outdoors here with superb walks and cycling routes for all abilities. Nestled against this scenic backdrop, you’ll find historic houses, castles and endless heritage attractions to discover, alongside picturesque nature reserves and country parks aplenty. Take a boat out in Cardigan Bay and you might spot a pod of dolphins or take a trip to the Bwlch Nant yr Arian visitor centre and follow the long-established tradition of feeding the red kites, the Welsh National Bird of Prey.
Throughout Wales, you’ll find a wealth of activities to fill your holiday, from walking and cycling in the open air to strolling through pretty market towns. With arts centres and galleries, museums and exhibits, parkland and gardens, shopping and theatres, you’ll never be short of something to see or do in this beautifully diverse country, as there's something for everyone.
Every region of Wales has its own culinary delights. Organic farmers’ markets are commonplace, with fresh local produce used extensively in the cafés and restaurants. Traditional Welsh food includes meat and vegetable dishes, reflecting how the country’s inhabitants have lived off the land since the days of the ancient Celts. Today’s menus also reflect the abundant fruits of the Welsh coastline with succulent freshly-prepared fish sourced from Pembrokeshire, delicious steaming hot mussels from Bangor’s mussel farms, mouthwatering oysters from Anglesey and traditional Welsh laverbread made from seaweed that's sourced from the shore. Cheese boards in the area will typically include famous names, such as Caerphilly and Tintern, alongside lesser-known names, such as Black Bomber, a creamy and smooth extra mature cheddar that is incredibly moreish.
Stay at a Bay hotel while visiting Wales and you’ll be assured of a warm, friendly welcome with high-quality accommodation and superb service. Our Welsh hotels are situated in the North of the Country and command superb positions right on the seafront.
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With three miles of gorgeous golden sand and stunning views of Worm’s Head and the cliffs, it’s no wonder that Rhossili Bay was voted Wales’ best beach in 2017. This pretty bay was also described by The Independent as ‘The supermodel of British beaches’, and recognised for being the best spot to have a picnic. Take along your lunch and enjoy the sights, sounds and smells of this perfect coastal spot.
Snowdonia National Park
So much more than a majestic mountain, Snowdonia National Park has something to offer visitors of all ages with breathtaking scenery at every turn. You can take the mountain railway and discover the view from the top of the mountain from the comfort of a heritage steam or traditional diesel loco without making the arduous climb. Jaw-dropping views await you at the summit and the opportunity to mingle with climbers in the cosy café.
With more than 1,400 miles of paths making up the National Cycle Network in Wales, there’s no better way to see more of the wild countryside than on two wheels. For beginners and those looking for a gentle ride, the smooth tarmac and well-marked traffic-free routes make exploring easy; and for those without a bike, there are plenty of bike hire shops dotted throughout the country.
St Fagan’s National Museum
A fascinating open-air museum, St Fagan’s takes visitors on a trip around Wales, from Celtic times through to the present day. Set in the grounds of the superb Grade I listed St Fagan’s Castle, the museum offers guests a unique glimpse of life in bygone days.
An outstanding townhouse that dates back to the Elizabethan era, Plas Mawr was the home of Robert Wynn, an influential merchant. The house offers a glimpse into his lavish lifestyle, with exquisite colours, ornate crests and grand coats of arms, which ensure that visitors will never forget who was the master of the mansion.