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Your guide to Norfolk

Norfolk at a glance:

  • A beautiful county, with Areas of Outstanding Natural Beauty.
  • The unique Broads with miles of waterways
  • Pretty towns and places to visit
  • Abundance of wildlife and nature
  • Traditional seaside attractions
  • The perfect choice for walking, cycling and other outdoor activities.

Your guide to Norfolk

Sitting on the mid-east coast of England, picturesque Norfolk boasts more than ninety miles of unspoilt coastline, rolling countryside, deep forests and serene heathland, with a wealth of places to explore. Pretty market towns, tranquil nature reserves and bustling seaside resorts offer visitors a wonderful base for the perfect holiday next to the sea.

Award-winning beaches, lush-green countryside, quaint towns and pretty villages: Norfolk has it all. Brimming with wonderful eateries, boutique shops and local artisans, this delightful county is the perfect holiday destination for relaxing and exploring.

Each of Norfolk’s seven areas offers a different landscape with a wide range of things to see and do. The Great Yarmouth region boasts more than 15 miles of soft, sandy beaches with pretty dunes and dramatic cliffs that are perfect for a relaxing seaside holiday. Unwind and soak up the sun in perfect tranquillity or explore the area’s maritime heritage with its historical port, once the hub of the herring industry. As the evening draws near, head to the famous Golden Mile and enjoy the best of Yarmouth’s seaside entertainment. There are shows aplenty to enjoy and a range of attractions all along the seafront.

Venture out to King's Lynn for the day and discover this medieval port with its incredible buildings, fascinating museums and wealth of attractions. Visit the magnificent and elaborately decorated Castle Rising, or head just outside the town to the much-loved Sandringham House, museum and gardens, the Norfolk retreat of Her Majesty the Queen.

There is also the distinctive landscape of Breckland and Thetford Forest to discover, with its vast areas of woodland, ancient towns and the delightful heritage trains of the Mid-Norfolk Railway; or you can visit the man-made Norfolk Broads with more than 125 miles of lock-free waterways to explore. That's more than even Venice or Amsterdam! It's the perfect place to take to the water and enjoy a charming boat ride through the unspoilt countryside with hidden places and an abundance of flora and fauna along the way, or moor up and visit some of the picturesque towns and villages with their welcoming cafés and friendly local pubs.

The lively seaside town of Hunstanton and the elegant Sheringham are both great places to discover. There's also the spectacular coastline in between, much of which is a designated Area of Outstanding Natural Beauty. You can visit culturally rich South Norfolk, with its abundance of Saxon and Norman churches, or explore the bustling city of Norwich, with its flourishing arts scene, independent shops and wealth of restaurants and bars.

With so much to see and do in Norfolk, finding a welcoming base is a must and Bay hotels offer just that. Comfortable clean rooms with the option to upgrade, delicious food served by attentive staff and quality entertainment on most nights make our Bay hotels the perfect place to enjoy your Norfolk holiday.


What our guests have to say

Local Attractions

Norfolk Broads

Hire a canoe or kayak and paddle your way along the picturesque Norfolk Broads where the still waters are perfect for even novices to master. Meander through the waterways and discover hidden beauty spots, stunning scenery and up-close encounters with the local wildlife.

Sheringham Park

With almost 1,000 to explore, Sheringham Park is the perfect place to lose yourself in a haven of peace and tranquillity. Wander along the waymarked trails and take in the stunning coastal views or explore the many habitats of the park, which include woodland, parkland, farmland and the cliff edge. Journey up the tree-top gazebo and admire the colours and textures of the park or simply stroll through the landscaped grounds, which are rich with wildlife and offer jaw-dropping sea vistas.


The Sandringham Estate is Her Majesty’s Norfolk retreat and a much-loved destination for the Royal Family. It is a delightful place to spend a few hours or a leisurely afternoon. With 24 hectares of beautiful gardens and 240 hectares of pretty parkland, this eclectic landscape has much to offer its visitors. The Restaurant at the Visitor Centre offers guests a delicious two-course with fresh ingredients picked from the estate’s old Walled Garden, and a visit to the House, Gardens and Museum can be included in the price.

Happisburgh Owls

Dramatically different from the large falconry centres that have become so popular, Happisburgh Owls offers its guests a charming three-hour introduction to these incredible creatures. Get up close and personal with hand-raised tame owls and appreciate their beauty in a relaxed and comfortable environment.

Location & Map

Hotels in this region

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